I wrote website copy and branded social content for the Los Angeles cannabis dispensary, FireHaus. Cannabis is bigger than the stoner stereotype, and the recreational cannabis space is an exciting opportunity to redefine who uses marijuana and for what purposes.

I worked on the content strategy to reposition FireHaus as a lifestyle brand, and emphasize the wellness component of their products. I created content to A) appeal to young women as a target customer base, B) destigmatize marijuana usage by showing that “lots of types of people use it”, and C) provide historical context on the use of cannabis products.